The Kotler-Srinivasan Center for Research in Marketing was created to bridge the academia-industry gap in marketing intelligence, analytics and insight-led solutions. The aims of the centre include academic research and industry-led consulting innovations in keeping with the needs of marketing managers across the country.

With a combination of marketing academics and professionals working towards the creation of intellectual property, we are proud to be the first dedicated center for marketing analytics among business schools in India.

KSCRM works to facilitate by providing an affordable, high-quality economic alternative to meeting business needs for research, training, and consulting in any and all aspects of Marketing.The unique relationship of GreatLakes and Business Leaders provides the centre with an effective business networking capability.